Feeling Insecure

Albert BlaizeNews

In Albert’s Corner this month, thoughts on a change from Google that affects your website.

Here’s a bit of news you may have missed: at the end of this month, users of Google’s Chrome browser will begin to see a “Not Secure” message in their address bar on any web page that requests that the user enter data, if that website lacks an SSL (Secure Socket Layer) Certificate.

Let’s take that apart for a moment, because it affects pretty much everyone.

Technically speaking, an SSL Certificate is a small data file that digitally binds a cryptographic key to your organization’s details. Huh?

In English, it’s something you’re used to seeing mostly on shopping sites and other places that require you to enter credit card information. It’s the difference between seeing “http://” and “https://” in your address bar, and also that little padlock. The “s” stands for “secure” and tells you it’s ok to shop there. Old news.

Previously, you would have seen that “not secure” warning only on pages that requested sensitive information like the aforementioned credit card info … or your SSN, or bank account numbers.

Now, in an effort to prevent what are known as “middleman attacks,” Google is extending that warning to any page requesting information from the user. If you have a “Contact Us” form or a “Sign Up for Our Newsletter” form on your website – and pretty much everyone does – this means you.

With Chrome commanding almost 60% of the browser market in 2017, this is pretty significant. Six out of every ten visitors to your website will now have cause to double-clutch before they click that “Submit” button and become an interested prospect.

The good news: adding an SSL Certificate to your website is a fairly painless and inexpensive process. It’s transparent to the user (except for the extra “s” in the title bar and the locked padlock) and they won’t come away wondering whether they should proceed with contacting your firm.

So stay ahead of the security curve. Give me a call, or send an email, and we’ll get your SSL in place. 

Albert Blaize is Vice President of Sales and Marketing for TRG Networking. Contact him at albert@trgnetworking.com.

Albert BlaizeFeeling Insecure